M3 Both fundraising and sales mailings are often"signed" with a signature that looks handwritten.Sometimes there even appear to be handwrittenpersonal notes in the mailings. What doof this practice? Does it add to the messages'effectiveness? Could it be considered ethicallyshady?youthink

Fund-raising refers to the practice of taking funds for business purposes from outside parties. The…

Answered: Both fundraising and sales mailings are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Both fundraising and sales mailings are often "signed" with a signature that looks handwritten. Sometimes there even appear to be handwritten personal notes in the mailings. What do you think of this practice? Does it add to the messages' effectiveness? Could it be considered ethically shady?