[Bob] Bobs Burgers had sales of $5,000,000 last year and cost of goods of $2,500,000. The entire burger industry has sales of $50,000,000. Furthermore, Bob's Burgers spent $10,000 for marketing last year, while the industry as a whole spent $70,000. Suppose Bob's Burgers wanted to increase their market share by an additional 4%. Using share point analysis, how much additional profit would they make and how much additional money would they need to spend on marketing to achieve this? O $1,500,000: $42.000 O $1,000,000, $4.200 O $1.000.000: $10,000 O $1,500,000: $70,000 O $1,000,000; $700

[Bob] Bobs Burgers had sales of $5,000,000 last year and cost of goods of $2,500,000. The entire burger industry has sales of $50,000,000. Furthermore, Bob's Burgers spent $10,000 for marketing last year, while the industry as a whole spent $70,000. Suppose Bob's Burgers wanted to increase their market share by an additional 4%. Using share point analysis, how much additional profit would they make and how much additional money would they need to spend on marketing to achieve this? O $1,500,000: $42.000 O $1,000,000, $4.200 O $1.000.000: $10,000 O $1,500,000: $70,000 O $1,000,000; $700

Essentials Of Investments

11th Edition

ISBN:9781260013924

Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Chapter1: Investments: Background And Issues

Section: Chapter Questions

Problem 1PS

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Text:[Blair] Blair Waldorf design has 40% market share and a 40% share of voice in the clothing industry. Research showed that the industry's total marketing effort is $6 million, and Waldorf's gross margin is $6,842,000. What is the short-term gain or loss for Waldorf design if it successfully increases its market share by 2 points by investing in the recommended additional share of voice? O. $742,100 gain O. $60,000 loss O. $222,100 gain O. $171,050 gain O. $162,210 gain
Two competitors with very similar offerings currently have 20% and 15% market share respectively. The total market is of about 1,000,000 units per year. Currently, both competitors charge in average $10 per unit. The competitor with the lower market share decides to conquer more of the market and drops the price to $8, with the intent to capture 18% of the market. Is this wise? What is the long term impact on revenue for both companies, given that due to the similarity of their products, it is likely that any gain in market share will be coming from the other close competitor?
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Total market of shampoos is $100 million in Canada. Top end segment accounts for 30% of it. Your research indicates that 4% of these consumers will definitely buy yo brand and 10% will most probably buy the brand. Your brand has high quality. Your forecasted revenue (Year 1) for the pro forma income statement should be $ 4.0 million $1.2 million $ 14 million $4.2 million
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