Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:0000
Chectintics
She Orowe Competors Prony
Segnart 1
$1mm
fow
yes
Seament2
$2mm
Joig
Sagent3
Tew wegl
Segnent4
Tew, weak
no
Based on this chart, which segment can we pass up with the fewest regrets?
3.
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