Based on the previous listing, would you say that ITT’s business lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated diversification? What benefits are generated from any strategic fit existing between ITT’s businesses? Also, what types of companies should ITT consider acquiring that might improve shareholder value? Justify your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ITT is a technology-oriented engineering and manufacturing company with the following business divisions and products:

• Industrial Process Division—industrial pumps, valves, and monitoring and control systems; aftermarket services for the chemical, oil, and gas, mining, pulp and paper, power, and biopharmaceutical markets

• Motion Technologies Division—durable brake pads, shock absorbers, and damping technologies for the automotive and rail markets.

• Interconnect Solutions—connectors and fittings for the production of automobiles, aircraft, railcars and locomotives, oil field equipment, medical equipment, and industrial equipment.

• Control Technologies—energy absorption and vibration dampening equipment, transducers and regulators, and motion controls used in the production of robotics, medical equipment, automobiles, subsea equipment, industrial equipment, aircraft, and military vehicles.

Based on the previous listing, would you say that ITT’s business lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated diversification?

What benefits are generated from any strategic fit existing between ITT’s businesses?

Also, what types of companies should ITT consider acquiring that might improve shareholder value?

Justify your answer.

Please write a 3 page paper (excluding the cover sheet and a reference page) addressing all of the required questions. Please use at least two outside sources. You will use APA formatting for your case study analysis and essay format.

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