BAQARAH Milk is fresh cow’s milk from Bangladesh’s first industrial hi-tech dairy farm which is equipped with the most advanced technology for milking cows and processing milk. All the cows are purebred Holstein Friesian from Australia. The farm ensures that milk is hygienically produced without human touch from milking to packing. It is instantly pasteurized to preserve the milk quality. The key features of BAQARAH milk is pure, fresh, low fat, free of antibiotic, free of toxin and of global standard. a) Which pricing strategy will be applicable for this product- price skimming or pricing penetration? Justify your position with three proper logics. b) In the given situation, which stage of buying decision process of consumers the company
BAQARAH Milk is fresh cow’s milk from Bangladesh’s first industrial hi-tech dairy farm which is equipped with the most advanced technology for milking cows and processing milk. All the cows are purebred Holstein Friesian from Australia. The farm ensures that milk is hygienically produced without human touch from milking to packing. It is instantly pasteurized to preserve the milk quality. The key features of BAQARAH milk is pure, fresh, low fat, free of antibiotic, free of toxin and of global standard. a) Which pricing strategy will be applicable for this product- price skimming or pricing penetration? Justify your position with three proper logics. b) In the given situation, which stage of buying decision process of consumers the company
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2) BAQARAH Milk is fresh cow’s milk from Bangladesh’s first industrial hi-tech dairy farm which is
equipped with the most advanced technology for milking cows and processing milk. All the cows are
purebred Holstein Friesian from Australia. The farm ensures that milk is hygienically produced without
human touch from milking to packing. It is instantly pasteurized to preserve the milk quality. The key
features of BAQARAH milk is pure, fresh, low fat, free of antibiotic, free of toxin and of global standard.
a) Which pricing strategy will be applicable for this product- price skimming or pricing penetration?
Justify your position with three proper logics.
b) In the given situation, which stage of buying decision process of consumers the company is trying
to influence and how?
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