ECommunication II Section B.pdf XDocument 2.docx - Microsoft W XE ccifinalexamtimetablesem2[29e.com/edit.aspx?action=Deditnew&resid%3D387C20AAA4FE5EB!182&ithint=file%2cdocx&action-Deditnew&wrive9 Search (Alt + Q)ferencesReviewViewHelpO Editing vAВ IAvm Communication II Section B.pdf XDocument 2.docx - Microsoft W Xccifinalexamtimetablesem2[29live.com/edit.aspx?action3Deditnew&resid%3D387C20AAA4FE5EB!182&ithint%3file%2cdocx&action3Deditnew&weDrive vO Search (Alt + Q)ReferencesReviewViewHelpO Editing11AAYou are invited to this brainstorming session as a consultant and are required to make somerecommendations on the marketing logistics, promoting the product, maintaining position and otheroutstanding decisions on the product, Medrak.A. Discuss the importance of marketing logistics?į. Identify ONE (1) logistics function that would apply to the product.B. Describe a possible target market for Medrak.C. Describe a positioning strategy for the product Medrak.i. Outline ONE (1) area in the case where market positioning was mentioned.D. Explain ONE (1) individual product decision involved in developing and marketing the Icecream withginger flavour at Devon House Ice-cream Ltd.E. Explain why advertising would be an appropriate tool for this product.F. Create a flyer to be used as an advertisement for the new product mentioned in the case.

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Bailey grew up in a robust African family where taking medicines for petty problems was upon. Elders in the family believed that minor ailments could be cured by appropriate n and diet control. Winston said he was chided for wanting to eat ice-cream when his throat He was not only denied his favourite ice-cream but was also given liberal doses of ginger juice. majored in commerce in college but pursued his MBA in Marketing in the USA. He returned to and bought out Devon House Ice Cream and Sweet Tooth Ltd, a company recognized as the curer of the finest ice-cream throughout the country. Winston was visiting his elder sister who nearby town when his throat got infected. Out of old habit, he gave up ice-cream and asked his some ginger juice. His sister out of sympathy mixed some ginger juice in a bowl of ice-cream ston ate the innovative product with great delight. The entrepreneur in Mr. Bailey told him that had an excellent marketable product. After returning to his company, he instructed the R&D Devon House Ice-Cream & sweet tooth to develop a ginger ice-cream. The product so ed was named Medrak icecream and was tested in the market. The concept of an ice-cream ng ginger, which would protect the throat of those who relished ice creams was seen to have Il received so the advertising department started to use the following tagline," Medrak, your pat friend". Mr. Bailey therefore called a conference of various department heads to work out keting logistics and the appropriate method of informing the public about the product. The - for finance wanted the price to be cost of the product plus a 100 per cent profit. The R & D oported him. The sales team advocated a large-scale advertising of the product. The cturing manager was not willing to compromise on quality to cut the price/cost. He insisted that louse must maintain its fair name at all costs. The purchase manager pointed out to the es of buying and keeping stocks of an agricultural product like ginger. He added that this would torage.