Bailey & Burch 25 Essential Skills and Strategies for the Professional Behavior Analyst. Ch. 1. In the medical field, it is not unusual for pharmaceutical company reps to provide lunch, pens, post-it notes, and other free giveaways to physicians and others who attend their sales pitches (often held in hospitals).  How might this affect a physician’s opinion or bias for or against a particular medication or medical device?

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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Bailey & Burch 25 Essential Skills and Strategies for the Professional Behavior Analyst. Ch. 1.

In the medical field, it is not unusual for pharmaceutical company reps to provide lunch, pens, post-it notes, and other free giveaways to physicians and others who attend their sales pitches (often held in hospitals).  How might this affect a physician’s opinion or bias for or against a particular medication or medical device? 

 

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