Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
B2B (Compare/Contrast B2B & B2C)
Compare and contrast the similarities and differences between B2C and B2B characteristics
- Summarise the core concepts of B2B organizational marketing
- Classify the categories of businesses that constitute the B2B market
- Compare B2B and B2C marketing characteristics
Expert Solution
Step 1
B2B is a relationship between two companies. It can be small, medium or large scale organizations.
B2C is a relationship between companies and customers.
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Solved in 2 steps
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