A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?
A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?
Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section12.6C: Buyers’ Perceptions Of Price
Problem 2CC
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A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?
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