ate the Requirements and limitations of CRM (customer relationship management

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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what ate the Requirements and limitations of CRM (customer relationship management)?

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Introduction

Company will create products and services for customers to solve their problems. Customers will be able to solve the problems and achieve their desired goals with these solutions.

But different customers in one single segment will have different needs and preferences as well as paying capacity.  Segmenting is the most important activity which helps to segment the customer according to various factors like behaviour, geography, culture, paying capacity, etc. 

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