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At what point should marketers release information about a products safety to the public? How should marketers be held accountable if their product harms a consumer?

At what point should marketers release information about a products safety to the public? How should marketers be held accountable if their product harms a consumer?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1-21 

ethics despite best efforts to ensure product satefy products that pose a danger to consumers sometimes reach the marketplace.At what point should marketers release information about a products safety to the public? How should marketers be held accountable if their product harms a consumer?

CHROMA 0.7 the What potential are there? 1-21. Ethics Despite best to safety, consumers have been highly critical of for 1-20. Critical and products pose a to sometimes E VALUE PROPOSITION Choices: What Do You Thlnk? 5) Select a global or familiar with. Exam- er sources of informa- ermine its competitive piggest competitors? petitive advantages? ow the company can vices to feature their e advantages of the Minipra 1-20. Critical Thinking Journalists, government prac- sumers (i.e., Big Data). Others argue that sSUch tices are essential for firms toprovide high-aual affordable products that satisty consumers' vari he purpo f the pr narketin 1-28. V gathering and storing large amounts of data es for One of the items that * Side of Marketing is tial to encourage dis- and unsafe activities, or o certain individuals or for various articles that examples of these types and if possible discuss products that pose a danger to consumers sometimes ers release information about a product's safety to the public? How should marketers be held accountable it their product harms a consumer? 1-22. Critical Thinking Organizations are now focusing more on the triple-bottom-line orientation, meaning that firms should focus on maximizing the financial, social, and environmental areas of the business. What should companies do when they realize that two or more of these conflict with one another? Do you think any one of them is more important? Why? 1-23. Critical Thinking Many consumers are concerned about their impact on the environment. They demand green products as well as green marketing activities. How- ever, these same consumers often opt not to purchase green products as they are traditionally more expensive than their alternatives. What do you think is driving this decision? How can marketers change their prod- ucts or the way in which they are marketing them to encourage consumers to increase their purchases of green products? What are some ideas that you for ways companies can execute green marketing? -29 Metrics portance of sustainabil- consumers increasingly ancial kinds when they hese cost categories is marketers make it eas- ts? The answer is more es than in others. For are able to compare the of appliances by look- ther situations, we can ns of a product or ser- purchase will emit into from New York to Lon- sible for over 16 metric otprint comes from the nary, footprint and the have competitive advantages include fast delivery and e advantages are sustainable? VWho do you think ae of our direct emissions uels, including domestic ortation (e.g., cars and sure of the indirect CO2 Ele of products we use, entual breakdown,44 to overcome Amazon's advantages? 1-25. Ethics The American Psychological Association formay recognizes Internet addiction as a der. Should it? Why or why 1-26. Ethics psychological disor-
Transcribed Image Text:CHROMA 0.7 the What potential are there? 1-21. Ethics Despite best to safety, consumers have been highly critical of for 1-20. Critical and products pose a to sometimes E VALUE PROPOSITION Choices: What Do You Thlnk? 5) Select a global or familiar with. Exam- er sources of informa- ermine its competitive piggest competitors? petitive advantages? ow the company can vices to feature their e advantages of the Minipra 1-20. Critical Thinking Journalists, government prac- sumers (i.e., Big Data). Others argue that sSUch tices are essential for firms toprovide high-aual affordable products that satisty consumers' vari he purpo f the pr narketin 1-28. V gathering and storing large amounts of data es for One of the items that * Side of Marketing is tial to encourage dis- and unsafe activities, or o certain individuals or for various articles that examples of these types and if possible discuss products that pose a danger to consumers sometimes ers release information about a product's safety to the public? How should marketers be held accountable it their product harms a consumer? 1-22. Critical Thinking Organizations are now focusing more on the triple-bottom-line orientation, meaning that firms should focus on maximizing the financial, social, and environmental areas of the business. What should companies do when they realize that two or more of these conflict with one another? Do you think any one of them is more important? Why? 1-23. Critical Thinking Many consumers are concerned about their impact on the environment. They demand green products as well as green marketing activities. How- ever, these same consumers often opt not to purchase green products as they are traditionally more expensive than their alternatives. What do you think is driving this decision? How can marketers change their prod- ucts or the way in which they are marketing them to encourage consumers to increase their purchases of green products? What are some ideas that you for ways companies can execute green marketing? -29 Metrics portance of sustainabil- consumers increasingly ancial kinds when they hese cost categories is marketers make it eas- ts? The answer is more es than in others. For are able to compare the of appliances by look- ther situations, we can ns of a product or ser- purchase will emit into from New York to Lon- sible for over 16 metric otprint comes from the nary, footprint and the have competitive advantages include fast delivery and e advantages are sustainable? VWho do you think ae of our direct emissions uels, including domestic ortation (e.g., cars and sure of the indirect CO2 Ele of products we use, entual breakdown,44 to overcome Amazon's advantages? 1-25. Ethics The American Psychological Association formay recognizes Internet addiction as a der. Should it? Why or why 1-26. Ethics psychological disor-
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