At the halftime of the Super Bowl in 1981. Schlitz brewing company collected 100 beer drinkers who stated that they preferred a competing beer, for instance Michelob. Assume that the typical beer drinker off the street cannot tell Schlitz from competing beer brands such as Budweiser, Michelob, or Miller. (I think it couldn't be true for a very sensitive taster but it is not too strong assumption here.) The experiment resulted in about 50 blind tasters chose Schlitz even if they stated that they preferred a competing beer. Michelob.

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At the halftime of the Super Bowl in 1981. Schlitz brewing company collected 100 beer drinkers who
stated that they preferred a competing beer, for instance Michelob. Assume that the typical beer
drinker off the street cannot tell Schlitz from competing beer brands such as Budweiser, Michelob, or
Miller. (I think it couldn't be true for a very sensitive taster but it is not too strong assumption here.)
The experiment resulted in about 50 blind tasters chose Schlitz even if they stated that they preferred
a competing beer. Michelob.
Transcribed Image Text:At the halftime of the Super Bowl in 1981. Schlitz brewing company collected 100 beer drinkers who stated that they preferred a competing beer, for instance Michelob. Assume that the typical beer drinker off the street cannot tell Schlitz from competing beer brands such as Budweiser, Michelob, or Miller. (I think it couldn't be true for a very sensitive taster but it is not too strong assumption here.) The experiment resulted in about 50 blind tasters chose Schlitz even if they stated that they preferred a competing beer. Michelob.
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