At the completion of every audit, Roger Morris, CPA, calculates alarge number of ratios and trends for comparison with industry averages and prior-yearcalculations. He believes the calculations are worth the relatively small cost of doing thembecause they provide him with an excellent overview of the client’s operations. If the ratiosare out of line, Morris discusses the reasons with the client and often makes suggestionson how to bring the ratio back in line in the future. In some cases, these discussions withmanagement have been the basis for management consulting engagements. Discuss themajor strengths and shortcomings in Morris’s use of ratio and trend analysis.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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At the completion of every audit, Roger Morris, CPA, calculates a
large number of ratios and trends for comparison with industry averages and prior-year
calculations. He believes the calculations are worth the relatively small cost of doing them
because they provide him with an excellent overview of the client’s operations. If the ratios
are out of line, Morris discusses the reasons with the client and often makes suggestions
on how to bring the ratio back in line in the future. In some cases, these discussions with
management have been the basis for management consulting engagements. Discuss the
major strengths and shortcomings in Morris’s use of ratio and trend analysis.

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