Assume the average customer: generates $42 in MRR, churns at 8.3% each month, and costs $65 to acquire. Gross margins are 72%. What is the average customer's LTV/CAC ratio? 5.6 (rounded) 7.8 (rounded) 10.0 (rounded)
Assume the average customer: generates $42 in MRR, churns at 8.3% each month, and costs $65 to acquire. Gross margins are 72%. What is the average customer's LTV/CAC ratio? 5.6 (rounded) 7.8 (rounded) 10.0 (rounded)
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Assume the average customer: generates $42 in MRR, churns at 8.3% each month, and costs $65 to acquire. Gross margins are 72%. What is the average customer's LTV/CAC ratio?
- 5.6 (rounded)
- 7.8 (rounded)
- 10.0 (rounded)
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