Answered: aspect should be kept in mind when…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What aspect should be kept in mind when re-branding a product?

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Rebranding is a process where the company rethinks the market strategy of the new name, new design, new company logo, and differentiating the identity in the minds of customers. The goal of rebranding a product and services of the company is to influence customers' perceptions and provide them with more relevant and useful products and services that fulfill the customer’s needs.

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