Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Wayfair
homeo roffice.
customers with its "View in Room" feature within its mobile app that enables customers to select an item from its catalog and then, by using the camera withing the app, visulize the item in their
O educate
O engage
O excite
O energize
QUESTION 15
Tesla Motors, manufacturers of luxury electric automobiles, represents a corporate vertical marketing system becuase it manuctures its own cars in Fremont,
California, and it operates its own retail stores in high-foot-trafic locations such as malls and shopping streets.
O True
O False
QUESTION 16
Bic pens have been on the market for a long time, so the company now uses advertising to motivate previous customers to make a purchase
O informative
O persuasive
reminder
O institutional
QUESTION 17
If you ever watched a television commercial and at the end of the message wondered what they were promoting. you may have had trouble
the IMC message
QUESTION 18
Susan posted an entry in his blog talking about how happy he is with his new Digital camera and how it will be the only brand he will purchase in the future. As a customer, which facet of the 4E framework for social media is Susan
most exhibiting?
O engagement
O energy
O excitement
• education
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