As part of your Portfolio Project due in Module 8, your job is to identify new opportunities for your company water purification products in underserved international markets. . Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion: Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment. Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.

SWFT Comprehensive Vol 2020
43rd Edition
ISBN:9780357391723
Author:Maloney
Publisher:Maloney
Chapter24: Multistate Corporate Taxation
Section: Chapter Questions
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As part of your Portfolio Project due in Module 8, your job is to identify new opportunities for your company water purification products in underserved international markets. . Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion:

  • Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment.
  • Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.
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