As part of your Portfolio Project due in Module 8, your job is to identify new opportunities for your company. Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion: Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment. Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.
As part of your Portfolio Project due in Module 8, your job is to identify new opportunities for your company. Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion: Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment. Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.
Chapter12: Professional Venture Capital
Section: Chapter Questions
Problem 5EP
Related questions
Question
As part of your Portfolio Project due in Module 8, your job is to identify new opportunities for your company. Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion:
- Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment.
- Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning
Pkg Acc Infor Systems MS VISIO CD
Finance
ISBN:
9781133935940
Author:
Ulric J. Gelinas
Publisher:
CENGAGE L
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning
Pkg Acc Infor Systems MS VISIO CD
Finance
ISBN:
9781133935940
Author:
Ulric J. Gelinas
Publisher:
CENGAGE L
Principles of Accounting Volume 2
Accounting
ISBN:
9781947172609
Author:
OpenStax
Publisher:
OpenStax College
Business/Professional Ethics Directors/Executives…
Accounting
ISBN:
9781337485913
Author:
BROOKS
Publisher:
Cengage