As a compliance and ethics officer in a small community, what programs would you institute to connect with the community? How would these policies benefit the company in the long run? In your assigned reading, Woods (2008) stated “the evidence is all around us that strict free-market policies work wonderfully well for the rich and powerful, but for many others, life has become harder” (p.159). How would your policies address this problem? Adnan and Ahmed (2019) conclude that there has been a vibrant modification with both stockholder and stakeholder models becoming progressively equally appealing. Does your proposed program support that conclusion?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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As a compliance and ethics officer in a small community, what programs would you institute to connect with the community? How would these policies benefit the company in the long run? In your assigned reading, Woods (2008) stated “the evidence is all around us that strict free-market policies work wonderfully well for the rich and powerful, but for many others, life has become harder” (p.159). How would your policies address this problem? Adnan and Ahmed (2019) conclude that there has been a vibrant modification with both stockholder and stakeholder models becoming progressively equally appealing. Does your proposed program support that conclusion? 

 

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