As a business consultant, you are approached by KFC South Africa to advise them on CSR. With reference to market drivers of CSR, write an essay recommending how KFC South Africa can reduce cost and increase revenue through CSR.

As a business consultant, you are approached by KFC South Africa to advise them on CSR. With reference to market drivers of CSR, write an essay recommending how KFC South Africa can reduce cost and increase revenue through CSR.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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