Are you surprised that an organization as large as Volkswagen was caught engaging in such unethical behavior? Do you agree that the organization’s culture could have encouraged this behavior? Are there structural variables that may have influenced the unethical behavior at Volkswagen? Evaluate Volkswagen’s actions based on the factors in Exhibit 5-5. How would you describe the issue intensity of Volkswagen’s actions?  Moving forward, what do you think Volkswagen needs to do to avoid such an ethical lapse in the future?

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  1. Are you surprised that an organization as large as Volkswagen was caught engaging in such unethical behavior? Do you agree that the organization’s culture could have encouraged this behavior?

  2. Are there structural variables that may have influenced the unethical behavior at Volkswagen?

  3. Evaluate Volkswagen’s actions based on the factors in Exhibit 5-5. How would you describe the issue intensity of Volkswagen’s actions?

  4.  Moving forward, what do you think Volkswagen needs to do to avoid such an ethical lapse in the future?

     
     
Exhibit 5-5
How much agreement
is there that this
action is wrong?
Issue Intensity
How likely is it
How many people
that this action
will be harmed?
will cause harm?
Consensus
of Wrong
Greatness
Probability
of Harm
of Harm
Issue Intensity
Concentration
Immediacy of
Consequences
of Effect
Proximity to
Victim(s)
How concentrated
Will harm be felt
is the effect of the
action on the victim(s)?
immediately?
How close are the
potential victims?
Transcribed Image Text:Exhibit 5-5 How much agreement is there that this action is wrong? Issue Intensity How likely is it How many people that this action will be harmed? will cause harm? Consensus of Wrong Greatness Probability of Harm of Harm Issue Intensity Concentration Immediacy of Consequences of Effect Proximity to Victim(s) How concentrated Will harm be felt is the effect of the action on the victim(s)? immediately? How close are the potential victims?
In one of the worst business ethics scandals in history, the world learned in 2015 that Volks-
wagen intentionally circumvented government exhaust emission tests for years by installing
so called "defeat devices" on their clean diesel vehicles.126 This revelation was a shock to
many given the company's long-standing success in the auto industry. Volkswagen, one of
the world's most recognized brands, was founded in 1937. The company is headquartered
in Germany but employs more than half a million people around the world.
Researchers at West Virginia University (WVU) first discovered the violation
when they started studying clean diesel engines. When they tested the performance of
Volkswagen vehicles, they were surprised to find that on the road emissions exceeded
government allowances by almost 40 times. Further investigation by the U.S. Environ-
mental Protection Agency (EPA) found that the vehicles were actually equipped with
software that could essentially trick emission testing systems. The diesel engines could
detect when they were being tested for emissions and changed the vehicle's performance
to improve testing results. Once on the road, the vehicle would switch out of the test
mode, emitting excessive nitrogen oxide pollutants, as the WVU researchers found.
The EPA's finding covered about 500,000 cars sold in the United States only. But
Volkswagen later admitted that about 11 million cars worldwide were fitted with this
software. It will be a long time before Volkswagen realizes all of the damage of this
ethical blunder. There will be legal sanctions from governments, private lawsuits, and
consumer bans that will impact the company for a long time to come.
How could such a blatant ethical violation occur? It may take years to sort out who
is to blame. CEO Martin Winterkorn, who resigned in response to the scandal, initially
claimed not to know about the devices. While many high-ranking executives were sus-
pended, no one is sure who knew about or authorized the software. In fact, some believe
that the driven, performance-based culture may be more to blame than any individual.
Chapter 5 Socially-Conscious Management 207
Winterkorn, who reinforced the unique
driving perfectionist who was committed to securing the top spot among global car
manufacturers. He was known to criticize employees publically, and this generated both
fear among employees and the commitment to do whatever necessary to ensure the
company's success. The company's culture has been described as "confident, cutthroat,
and insular." It is possible that arrogance led Volkswagen managers to assume that U.S.
government or other officials wouldn't discover the misleading emissions tests.
What's more problematic is Volkswagen's response to the scandal. The company
first suggested a technical problem with the cars, but finally admitted the software
devices were designed to cheat the system. Initially, the company reported only a limited
number of cars were affected; however, as more details were uncovered, the company
cure, has been described as a hard-
admitted more cars were fitted with the device and that these actions occurred over a
longer period of time than originally reported. The company's faulty initial response to
the scandal has clearly made the road ahead a bigger challenge for them. In fact, a recent
poll of Americans’ attitude toward 100 large companies put Volkswagen in last place.
Transcribed Image Text:In one of the worst business ethics scandals in history, the world learned in 2015 that Volks- wagen intentionally circumvented government exhaust emission tests for years by installing so called "defeat devices" on their clean diesel vehicles.126 This revelation was a shock to many given the company's long-standing success in the auto industry. Volkswagen, one of the world's most recognized brands, was founded in 1937. The company is headquartered in Germany but employs more than half a million people around the world. Researchers at West Virginia University (WVU) first discovered the violation when they started studying clean diesel engines. When they tested the performance of Volkswagen vehicles, they were surprised to find that on the road emissions exceeded government allowances by almost 40 times. Further investigation by the U.S. Environ- mental Protection Agency (EPA) found that the vehicles were actually equipped with software that could essentially trick emission testing systems. The diesel engines could detect when they were being tested for emissions and changed the vehicle's performance to improve testing results. Once on the road, the vehicle would switch out of the test mode, emitting excessive nitrogen oxide pollutants, as the WVU researchers found. The EPA's finding covered about 500,000 cars sold in the United States only. But Volkswagen later admitted that about 11 million cars worldwide were fitted with this software. It will be a long time before Volkswagen realizes all of the damage of this ethical blunder. There will be legal sanctions from governments, private lawsuits, and consumer bans that will impact the company for a long time to come. How could such a blatant ethical violation occur? It may take years to sort out who is to blame. CEO Martin Winterkorn, who resigned in response to the scandal, initially claimed not to know about the devices. While many high-ranking executives were sus- pended, no one is sure who knew about or authorized the software. In fact, some believe that the driven, performance-based culture may be more to blame than any individual. Chapter 5 Socially-Conscious Management 207 Winterkorn, who reinforced the unique driving perfectionist who was committed to securing the top spot among global car manufacturers. He was known to criticize employees publically, and this generated both fear among employees and the commitment to do whatever necessary to ensure the company's success. The company's culture has been described as "confident, cutthroat, and insular." It is possible that arrogance led Volkswagen managers to assume that U.S. government or other officials wouldn't discover the misleading emissions tests. What's more problematic is Volkswagen's response to the scandal. The company first suggested a technical problem with the cars, but finally admitted the software devices were designed to cheat the system. Initially, the company reported only a limited number of cars were affected; however, as more details were uncovered, the company cure, has been described as a hard- admitted more cars were fitted with the device and that these actions occurred over a longer period of time than originally reported. The company's faulty initial response to the scandal has clearly made the road ahead a bigger challenge for them. In fact, a recent poll of Americans’ attitude toward 100 large companies put Volkswagen in last place.
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