Are fear appeals always effective in changingattitudes? Why?

Q: What example of products (and their corresponding brands) corresponding in each type of need in the…

A: Maslow's hierarchy of needs is a type of motivational theory studied in human resource management.…

Q: “A particular perception can be very difficult to change once it has been  established in the mind…

A: Understanding the consumer decision-making process is very important for marketers of all kind of…

Q: "If we were to use Maslows hierarchy of needs as a framework, how would COVID-19 affect us in…

A: Covid-19 was a pandemic situation that disrupted the lives of each and every individual across the…

Q: What is the difference between an active andan inactive problem? Why is this distinctionimportant?

A: So we can say that where an active problem is one consumer is aware of or will become aware of it in…

Q: Can you identify a situation when your perception of a brand (or person, place etc - anything you…

A: The personal experience a customer has while purchasing and utilising a product has a significant…

Q: What critical implications does perception have for marketing strategy

A: A marketing strategy refers to the general game plan of an organization to meet prospective…

Q: Explain what appeals (Rational/Emotional/Mixed) were used by the IKEA company in their advertisement…

A: IKEA's advertisement example: There was a marketing campaign on Facebook (a social media network and…

Q: ow do memorable experiences

A: Every consumer who buys a product or service will love it if they felt good about it and there are…

Q: Can the B2C model have any possible drawbacks? Explain.

A: Business to consumer (B2C) is a business model where consumers and businesses transact with one…

Q: I exercise in the sports club because my doctor said that if I will not loose weight, my diabet…

A: B) Physiological needs is the correct option. Explanation is given below: Overview: This comes…

Q: What could make a laptop and an Ipad high involvement purchases? What kind of situations or…

A: The purchase of electronic devices such as laptops and iPads often involves a complex…

Q: Please explain each stage of Maslow's hierarchy of needs. A

A: Maslow's hierarchy of needs is a psychological theory of motivation that includes a five-tier model…

Q: What is limited decision making?

A: Decision making is an important process when it comes to buying decisions by the consumers. Consumer…

Q: What example of products (and their corresponding brands) corresponding in each type of need in the…

A: Maslow's hierarchy of needs is a type of motivational theory which is studied in Human Resource…

Q: How does generic problem recognition differfrom selective problem recognition? Under whatconditions…

A: Problem Recognition is the initial phase in the purchaser choice cycle. As entrepreneurs and…

Q: The feeling of doing something is for the society belongs to which need of Maslow's hierarchy of…

A: Maslow's needs hierarchy theory refers to the motivational theory include different needs such as…

Q: What is selective distortion?

A: Marketers have done comprehensive research on the buying behaviour of consumers to recognize how and…

Q: Whal factors are important in understanding this decision situation?

A: The consumer purchase behavior refers to the actions and thoughts that a customer makes and goes…

Q: How does lifestyle relate to problem recognition?

A: Problem recognition is triggered by the variance between the consumer's actual state and ideal…

Q: `Discuss how brand personality can be used indeveloping marketing strategies.

A: Marketing strategies can refer to a long-term, forward-looking approach and an overall game plan for…

Q: 5 level needs

A: Maslow's hierarchy of needs is basically a theory of motivation, which categorises the five level of…

Q: Why is it that fear-based appeals are not always themost effective?

A: Advertisement appeal refers to the approach or methodology used by the marketer of a particular…

Q: What is Adjacent Innovation ?

A: Definition: - When something new is made from an existing product or the existing product is…

Q: What is a two-stage decision process?

A: A two-stage decision-making process is a heuristic approach that divides the decision-making into…

Q: Do you think that later adopters of DVRs or SVODservices will be less interested in “ad…

A: DVR refers to the digital video recording that enables the user to view the content at any time of…

Q: Explain any THREE (3) factors leading to degree of consumers continue to notice a stimulus over…

A: This include things like physical factors, social factors, time factors, the reason for the buyer's…

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.