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Answer the following questions in essay format 1. Why is data collection important and how does Amazon accomplish it?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Answer the following questions in essay format

1. Why is data collection important and how does Amazon accomplish it?

2. Fulfillment rates increase productivity and company revenues. How is it affecting the employee negatively AND positively?

3. Discuss the 'gazelle' methodology AND share if you think it follows business ethics. Why or why not?

4. How is Amazon accomplishing surveillance capitalism?

Subfield of business that examines ethical business problems, moral principles, guidelines, standards, marketing decisions, and marketer behavior under marketing conditions.

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