Homework Help is Here – Start Your Trial Now!
Business
Marketing
Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the situation from happening? 2. How can SWOT, TOWS, and PESTEL analyses address the threats that befell on Jebea? 3. Think of one (1) technopreneureal enterprises that gives prime value on the safety of their client's purchases, data, and privacy. How do you think chosen technopreneureal enterprise protect its client's information?

Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the situation from happening? 2. How can SWOT, TOWS, and PESTEL analyses address the threats that befell on Jebea? 3. Think of one (1) technopreneureal enterprises that gives prime value on the safety of their client's purchases, data, and privacy. How do you think chosen technopreneureal enterprise protect its client's information?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the situation from happening? 2. How can SWOT, TOWS, and PESTEL analyses address the threats that befell on Jebea? 3. Think of one (1) technopreneureal enterprises that gives prime value on the safety of their client's purchases, data, and privacy. How do you think chosen technopreneureal enterprise protect its client's information?
CASE STUDY The Jebea Dilemma Jebea Educational App is a brainchild of Jess and Bea Conrador. They gave up their teaching positions in a public school to set-up a technopreneurial venture. As former computer teachers, they knew that teaching students about technology is important, especially the marginalized kids. In six (6) months, they have created Jebea, an online application that teaches kids how to read, how to do simple arithmetic, and basic science to elementary students. It was nothing too fancy; it was simple to use and effective. The Department of Education tapped them to provide Philippine elementary schools a platform of Jebea that is playable on desktop, which will be used in select science schools. It was a success and more investors, mostly big schools here and abroad, asked for their product. Not long after, a student, who was using a tablet, complained that a certain video appeared on the screen when it accessed a certain lesson in science. The video showed a dummy that looked like a boy asking the user to do several tasks, which are downright dangerous. The technopreneurs dismissed the incident and said that it was just a glitch and a virus has just infected their system. Days go by, and news broke out in Singapore, that an eight (8) year old girl attempted suicide by ingesting twelve pills of paracetamol. The Singaporean authorities investigated it and they found out that the girl was watching the same video reported in the Philippines, which appeared on the Jebea application. The Department of Information and Communications Technology alongside the Department of Science and Technology and the Department of Education conducted a thorough investigation. The results were identical with Singapore, and it was traced to Jebea. Further investigations concluded that the Jebea App was attacked by a hacker, trying to sabotage the couple's enterprise. The hacker asked for a fee, and if they did not comply with its demand, it would bring the enterprise in a bad light. The couple fought back but failed to inform the authorities and tried to handle it themselves. The hacker then embedded the video to the application. The government charged the couple and has then shut down the application.
Transcribed Image Text:CASE STUDY The Jebea Dilemma Jebea Educational App is a brainchild of Jess and Bea Conrador. They gave up their teaching positions in a public school to set-up a technopreneurial venture. As former computer teachers, they knew that teaching students about technology is important, especially the marginalized kids. In six (6) months, they have created Jebea, an online application that teaches kids how to read, how to do simple arithmetic, and basic science to elementary students. It was nothing too fancy; it was simple to use and effective. The Department of Education tapped them to provide Philippine elementary schools a platform of Jebea that is playable on desktop, which will be used in select science schools. It was a success and more investors, mostly big schools here and abroad, asked for their product. Not long after, a student, who was using a tablet, complained that a certain video appeared on the screen when it accessed a certain lesson in science. The video showed a dummy that looked like a boy asking the user to do several tasks, which are downright dangerous. The technopreneurs dismissed the incident and said that it was just a glitch and a virus has just infected their system. Days go by, and news broke out in Singapore, that an eight (8) year old girl attempted suicide by ingesting twelve pills of paracetamol. The Singaporean authorities investigated it and they found out that the girl was watching the same video reported in the Philippines, which appeared on the Jebea application. The Department of Information and Communications Technology alongside the Department of Science and Technology and the Department of Education conducted a thorough investigation. The results were identical with Singapore, and it was traced to Jebea. Further investigations concluded that the Jebea App was attacked by a hacker, trying to sabotage the couple's enterprise. The hacker asked for a fee, and if they did not comply with its demand, it would bring the enterprise in a bad light. The couple fought back but failed to inform the authorities and tried to handle it themselves. The hacker then embedded the video to the application. The government charged the couple and has then shut down the application.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS