Answer the following Question: You are hired as an operations manager for an organization (Choose an organization that you prefer) which is having some problems, and you are supposed to help them to put things back on track. In order to do so, there are a number of decisions you have to take regarding the following issues: 1- Productivity: You found that the productivity is declining the past two years at your organization. Measure the multifactor productivity for the current period and compare it to the previous period. Comment on your results showing what might lead to decreasing the productivity and show how can you improve the productivity at your organization. 2- Forecasting: You discovered that the forecasting error falls beyond the acceptable ranges in the past three years. Make a reliable forecast for the demand on your product/service using at least 10 periods of your historical data to forecast the demand for the coming 5 periods. Then compute the MAD for these 5 periods. 3- Location: One of the main reasons of the organization’s problems is the poor location of the organization, so you decided to relocate in another place. Explain the important criteria in your decision and the alternatives you have, and the basis on which you took your decision. Note: You are supposed to estimate the all the needed numbers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following Question:
You are hired as an operations manager for an organization (Choose an organization that you prefer) which is having some problems, and you are supposed to help them to put things back on track. In order to do so, there are a number of decisions you have to take regarding the following issues:
1- Productivity: You found that the productivity is declining the past two years at your organization. Measure the multifactor productivity for the current period and compare it to the previous period. Comment on your results showing what might lead to decreasing the productivity and show how can you improve the productivity at your organization.
2- Forecasting: You discovered that the forecasting error falls beyond the acceptable ranges in the past three years. Make a reliable forecast for the demand on your product/service using at least 10 periods of your historical data to forecast the demand for the coming 5 periods. Then compute the MAD for these 5 periods.
3- Location: One of the main reasons of the organization’s problems is the poor location of the organization, so you decided to relocate in another place. Explain the important criteria in your decision and the alternatives you have, and the basis on which you took your decision.

Note: You are supposed to estimate the all the needed numbers.

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