Anna Nicole possesses a penthouse apartment on the top floor of Ivory Tower. She has the right to live in and use the apartment for life, then it passes to her deceased husband's heirs. The ownership interest is

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.