Analyze Comcast Corporation by segment Comcast Corporation (CMCSA) is a global media and entertainment company with operations divided into five major segments: Cable Communications (XFINITY) Cable Networks (USA Network, Syfy, E!, CNBC, others) Broadcast Television (NBC) Filmed Entertainment (Universal Pictures) Theme Parks (Universal) Revenue, operating income, and depreciation and amortization information for these segments for a recent year are as follows (in millions): Segment   Revenue   Operating Income   Depreciation and Amortization   Cable Communications   $50,048   $12,439   $7,670         Cable Networks   10,464   2,964   745         Broadcast Television   10,147   1,195   125         Filmed Entertainment   6,360   650   47         Theme Parks   4,946   1,678   512         Total   $81,965   $18,926   $9,099         a. Prepare a vertical analysis of the segment revenues to total revenues. Round to nearest whole percent. Enter amounts in millions. Segment   Revenue   Revenues as a Percent of Total Revenues   Cable Communications   $    %   Cable Networks             Broadcast Television             Filmed Entertainment             Theme Parks             Total   $    %   b. Compute (1) EBITDA and (2) EBITDA as a percent of revenue for each segment. Round to nearest whole percent. Segment   Revenue   Operating Income   Depreciation and Amortization   EBITDA   EBITDA as a Percent of Revenue   Cable Communications   $50,048   $12,439   $7,670         $   %   Cable Networks   10,464   2,964   745                   Broadcast Television   10,147   1,195   125                   Filmed Entertainment   6,360   650   47                   Theme Parks   4,946   1,678   512                   Total   $81,965   $18,926   $9,099         $

FINANCIAL ACCOUNTING
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Chapter1: Financial Statements And Business Decisions
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Analyze Comcast Corporation by segment

Comcast Corporation (CMCSA) is a global media and entertainment company with operations divided into five major segments:

  • Cable Communications (XFINITY)
  • Cable Networks (USA Network, Syfy, E!, CNBC, others)
  • Broadcast Television (NBC)
  • Filmed Entertainment (Universal Pictures)
  • Theme Parks (Universal)

Revenue, operating income, and depreciation and amortization information for these segments for a recent year are as follows (in millions):

Segment   Revenue   Operating
Income
  Depreciation
and Amortization
 
Cable Communications   $50,048   $12,439   $7,670        
Cable Networks   10,464   2,964   745        
Broadcast Television   10,147   1,195   125        
Filmed Entertainment   6,360   650   47        
Theme Parks   4,946   1,678   512        
Total   $81,965   $18,926   $9,099        

a. Prepare a vertical analysis of the segment revenues to total revenues. Round to nearest whole percent. Enter amounts in millions.

Segment   Revenue   Revenues
as a Percent of
Total Revenues
 
Cable Communications     %  
Cable Networks            
Broadcast Television            
Filmed Entertainment            
Theme Parks            
Total     %  

b. Compute (1) EBITDA and (2) EBITDA as a percent of revenue for each segment. Round to nearest whole percent.

Segment   Revenue   Operating
Income
  Depreciation
and Amortization
  EBITDA   EBITDA as a Percent of
Revenue
 
Cable Communications   $50,048   $12,439   $7,670         $   %  
Cable Networks   10,464   2,964   745                  
Broadcast Television   10,147   1,195   125                  
Filmed Entertainment   6,360   650   47                  
Theme Parks   4,946   1,678   512                  
Total   $81,965   $18,926   $9,099         $      
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