American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation to enter into a non-American culture. 1.Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture. 2.Explain the Uppsala model and how it assists organisations to expand globally.

American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation to enter into a non-American culture. 1.Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture. 2.Explain the Uppsala model and how it assists organisations to expand globally.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1.Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture.

2.Explain the Uppsala model and how it assists organisations to expand globally.

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