always been our philosophy," they said. "Like the park's motto at the entrance reads, Ve always been able to deliver on that because we've never allowed ourselves to grow too big too quickly." Q-1 Classify Fun spot according to BCG Matrix and justify your classification. (1) Q-2 Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of growth strategy are Ron and Gail planning? (2) Q-3 Ron and Gail, owners of Fun-Spot, strive to provide new offerings and entertainment options for their visitors. This type of strategy can be best described as which growth strategy? (2) Tor the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IUS Paragraph Arial 10pt A

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Important
WEBCAM RECORDING
QUESTION 11
Refer to the scenario below to answer the question given at the end. (5 Marks)
5 points
Savm Apswor
"Fun-Spot" Fun Park began as a small amusement park in 1985, With nothing more than a merry- go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew
into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theatre.
"My wife, Gail, and I didn't know what we were getting into," commented Ron Hart, the owner. "We just knew that weekenders coming to the lakes in our rural area
represented an untapped market."
Today, thousands of visitors flock to Fun-Spot: families, children of all ages, and even senior citizens who enjoy strolling through the gardens. "There's something here
for everyone," Gail Hart said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding
here at the park!"
"Here's the funny thing," Ron chimed in. "We really don't know why we've been so successful. There is nothing else like Fun-Spot fun Park in the area. We were just
lucky." "I think it's the ambience of the park that has brought so many visitors," Gail added. "We provide a 'total package' of entertainment. Plus, we try to change our
rides and various attractions from time to time for variety."
Ron and Gail Hart admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "Like the park's motto at the entrance reads,
'We're here to make you happy!' And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly."
Q-1 Classify Fun spot according to BCG Matrix and justify your classification. (1)
Q-2 Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What
type of growth strategy are Ron and Gail planning? (2)
Q-3 Ron and Gail, owners of Fun-Spot, strive to provide new offerings and entertainment options for their visitors. This type of strategy can be best described as which
growth strategy? (2)
Tor the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).
Arial
10pt
BIU s
Paragraph
Save All Answers
Save and Sub
Save and Submit to save and submit. Click Save All Answers to save all answers.
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Transcribed Image Text:WEBCAM RECORDING QUESTION 11 Refer to the scenario below to answer the question given at the end. (5 Marks) 5 points Savm Apswor "Fun-Spot" Fun Park began as a small amusement park in 1985, With nothing more than a merry- go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theatre. "My wife, Gail, and I didn't know what we were getting into," commented Ron Hart, the owner. "We just knew that weekenders coming to the lakes in our rural area represented an untapped market." Today, thousands of visitors flock to Fun-Spot: families, children of all ages, and even senior citizens who enjoy strolling through the gardens. "There's something here for everyone," Gail Hart said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!" "Here's the funny thing," Ron chimed in. "We really don't know why we've been so successful. There is nothing else like Fun-Spot fun Park in the area. We were just lucky." "I think it's the ambience of the park that has brought so many visitors," Gail added. "We provide a 'total package' of entertainment. Plus, we try to change our rides and various attractions from time to time for variety." Ron and Gail Hart admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "Like the park's motto at the entrance reads, 'We're here to make you happy!' And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly." Q-1 Classify Fun spot according to BCG Matrix and justify your classification. (1) Q-2 Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of growth strategy are Ron and Gail planning? (2) Q-3 Ron and Gail, owners of Fun-Spot, strive to provide new offerings and entertainment options for their visitors. This type of strategy can be best described as which growth strategy? (2) Tor the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). Arial 10pt BIU s Paragraph Save All Answers Save and Sub Save and Submit to save and submit. Click Save All Answers to save all answers. DELL
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