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All of the following statements are true about the "low-price" segment EXCEPT:

All of the following statements are true about the "low-price" segment EXCEPT:

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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All of the following statements are true about the "low-price" segment EXCEPT: This segment involves those customers who so strongly want a low price that they are willing to sacrifice some aspects of product quality. This segment will respond to feature-dependent discounts, such as a reduced- quality/reduced-price item - companies often sell these items under a different brand name or as a generic product. This segment will respond to periodic discounts and other devices that enable time to be used as a price-segmentation fence. All of the above statements are true about the "low-price" segment.
Transcribed Image Text:All of the following statements are true about the "low-price" segment EXCEPT: This segment involves those customers who so strongly want a low price that they are willing to sacrifice some aspects of product quality. This segment will respond to feature-dependent discounts, such as a reduced- quality/reduced-price item - companies often sell these items under a different brand name or as a generic product. This segment will respond to periodic discounts and other devices that enable time to be used as a price-segmentation fence. All of the above statements are true about the "low-price" segment.
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