All of the following are hidden language barriers, except:    Tone of speech Linguistic ability Use of jargon Use of physical barrier

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All of the following are hidden language barriers, except:

   Tone of speech

Linguistic ability

Use of jargon

Use of physical barrier

Which is considered as the largest sportswear in Europe, and the second in the World?

Nike

Adidas

Puma

Reebok

Which is considered as the real basis of fundamental rights in the European Union?

Freedom

Human dignity

Rule of law

Equality

The following are the reasons why a good country brand is essential, except:

to attract talented people to study, live, and work in the country

to boost the tourism industry of the country

to attract foreign investments

none of the given options

Globalization shapes education. Education shapes globalization.

Both statements are true

Both statements are false

Only the first statement is true

Only the second statement is true

Which of the following statements applies to high Uncertainty Avoidance index?

high interest in politics

traditional gender roles

teachers may say “don’t know”

openness to change, innovation

Your love for Korean dramas and fashion is an example of?

Political globalization

Economic globalization

Cultural globalization

Technological globalization

Which statement is not true about gender queer?

An umbrella term for standard sexual and gender practices

It originally means peculiar or strange

A term that includes gender strangeness in the society

It can be used to refer to all gender identities out of the dichotomy of wo/men - fe/male

Which of the following countries scores high in traditional and self-expression values?

Norway

USA

Germany

Morocco

The more individualistic a culture is, the higher it measures power distance. The more industrialized a nation is, the more individualistic its members are.

Both statements are true.

Both statements are false.

Only the first statement is true.

Only the second statement is true.

Which statement is not true about culture?

Culture is symbolic

Culture is shared

Culture is primarily visible- we can see and hear.

Culture is stable yet dynamic

China’s vaccine diplomacy with the Philippines and Thailand is an example of:

Political globalization

Economic globalization

Cultural globalization

Technological globalization

Woman-ness, man-ness and gender queer implies:

Gender expression

Gender identity

Sexual Orientation

Gender roles

Which statement is not true about the European Commission?

It is the executive body of the European Union

Its members are the heads of state (Prime Ministers)

It is considered as the “engine” of the EU

It has 27 commissioners belonging from each member states

Values, norms, beliefs, attitudes, and judgments can be measured. Self-perceptions, cognitive ability, behaviors, and stereotypes cannot be measured

Both statements are true.

Both statements are false.

Only the first statement is true.

Only the second statement is true.

Which country is described by Wally Olins as “nobody knows it, and nobody cares about that country”?A. “Is that a country?”

“Is that a country?”

“Top country”

“Caricature country”

“Real brand country”

Which of the following country has low power distance culture?

Japan

Singapore

Turkey

Finland

“All time classic” is the country slogan of which country?

 

Italy

Greece

Turkey

Spain

Under the concept of identity, the “me” is:

Self as subject

The active aspect of the person

It is the individual’s impulses

Self as object

All of the following are Intercultural Communicative Competence key skills, except:

Respect

Empathy

Tolerance

Loyalty

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