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All of the following are dimensions of Hofstede national cultures EXCEPT a. Power distance b. Individualism/Collectivism c. Goal orientation d. Uncertainty Avoidance

All of the following are dimensions of Hofstede national cultures EXCEPT a. Power distance b. Individualism/Collectivism c. Goal orientation d. Uncertainty Avoidance

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All of the following are dimensions of Hofstede national cultures EXCEPT

a.

Power distance

b.

Individualism/Collectivism

c.

Goal orientation

d.

Uncertainty Avoidance

 

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Follow-up Question

Which of the following is a key aspect of a communication action plan?


I. careful consideration of change targets,


II. deliberate change messages,


III. pre-specification of change messages,


IV. timing and frequency of the message(s)

a.

II and IV

b.

I

c.

all of the above

d.

 I, II and III

 

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