Alfonso's friend Mia is excited about attending a ComicCon in San Diego over the weekend. (https://www.comic-con.org/e) She mentions her plans to Alfonso and then goes on to tell him more about the event. Alfonso has never attended a ComicCon before, but he decides to go to the event as it sounded like a fun thing to do with Mia. In the context of the hierarchy of effects, Alfonso's behavior can be explained by the hierarchy. O high-involvement O low-involvement O behaviorial O experiential

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