Albany has recently spent some time on researching and developing a new product for which they are trying to establish a suitable price. Previously they have used cost-plus 20 per cent to set the selling price. The standard cost per unit has been estimated as follows:                                £ Direct materials Material 1              10          (4 kg at £2.50/kg) Material 2               7           (1 kg at £7/kg) Direct labour        13            (2 hours at £6.50/hour) Fixed overheads    7            (2 hours at £3.50/hour) Total                    37 Required: (a) Using the standard costs calculate two different cost-plus prices using two different bases and explain an advantage and disadvantage of each method. (b) Give two other possible pricing strategies that could be adopted and describe the impact of each one on the price of the product.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Albany has recently spent some time on researching and developing
a new product for which they are trying to establish a suitable price.
Previously they have used cost-plus 20 per cent to set the selling
price.
The standard cost per unit has been estimated as follows:
                               £
Direct materials
Material 1              10          (4 kg at £2.50/kg)
Material 2               7           (1 kg at £7/kg)
Direct labour        13            (2 hours at £6.50/hour)
Fixed overheads    7            (2 hours at £3.50/hour)
Total                    37

Required:
(a) Using the standard costs calculate two different cost-plus
prices using two different bases and explain an advantage
and disadvantage of each method.

(b) Give two other possible pricing strategies that could be
adopted and describe the impact of each one on the price of
the product.

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