Ahlia Company, a nanufacturer of computer games, is in the process of introducing a new game to the narket and has undertaken matket research to find out abont customers' views on the valne of the product, as well as to obtain a conparison with competitors' products. The results of this research have been used to establish a target selling price of $80. This is the price that the company thinks it will have to sell the product at to achieve the required sales volume, Cost estinates have been prepared based on the proposed product specification. Manufacturing cost 2$ Direct material 4.25 Direct labour 23.08 Direct machinery costs 1.05 Ordering and receiving 0.28 Quality assurance 4.8 Non-manufacturing costs Marketing 8.19 Distribution 3.27 The target profit margin for the game is 45% of the target selling price. Instructions: Calculate the target cost of the new game and the target cost gap.
Cost-Volume-Profit Analysis
Cost Volume Profit (CVP) analysis is a cost accounting method that analyses the effect of fluctuating cost and volume on the operating profit. Also known as break-even analysis, CVP determines the break-even point for varying volumes of sales and cost structures. This information helps the managers make economic decisions on a short-term basis. CVP analysis is based on many assumptions. Sales price, variable costs, and fixed costs per unit are assumed to be constant. The analysis also assumes that all units produced are sold and costs get impacted due to changes in activities. All costs incurred by the company like administrative, manufacturing, and selling costs are identified as either fixed or variable.
Marginal Costing
Marginal cost is defined as the change in the total cost which takes place when one additional unit of a product is manufactured. The marginal cost is influenced only by the variations which generally occur in the variable costs because the fixed costs remain the same irrespective of the output produced. The concept of marginal cost is used for product pricing when the customers want the lowest possible price for a certain number of orders. There is no accounting entry for marginal cost and it is only used by the management for taking effective decisions.
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