After reading the case, you will choose one side to assist (you’ve been hired by Dave James OR you’ve been hired by the three Branson brothers). Prepare a Business Valuation Report.  Explain the reasoning for applying any premiums or discounts that other business valuators might use. Discuss limitations, if any, in your report. Given that Branson Trucking possesses a large amount of tangible assets, an asset-based approach can provide a baseline valuation. This method is able to compute the company's net asset value by adding the fair market value of its assets and subtracting liabilities.  Keeping this information in mind, the highlighted information provided in the scenario is as follows:  Total Assets (Fair Market Value): $10,500,000 Total Liabilities: $5,100,000 Net Asset Value: $5,400,000 Net Income (2020): $1,172,000 Retained Earnings: $2,065,000 Application of Premiums and Discounts Control Premium: A control premium is applied to reflect the value of having a controlling interest in the company. This premium can be  justified if Dave James plans on implement a variety changes that could then enhance the company's value after the change of ownership.  Minority Discount: On the other hand, if the change in ownership involves purchasing a minority stake, a discount may be required in order to account for the lack of control over the company's decisions and decision making process  Marketability Discount: A discount due to the lack of marketability could be applied due to the fact that Branson Trucking is a privately held company, and its shares have not yet reached the level in which they are publicly traded.

Financial Accounting: The Impact on Decision Makers
10th Edition
ISBN:9781305654174
Author:Gary A. Porter, Curtis L. Norton
Publisher:Gary A. Porter, Curtis L. Norton
Chapter2: Financial Statements And The Annual Report
Section: Chapter Questions
Problem 2.1KTQ: Read each definition below and write the number of the definition in the blank beside the...
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After reading the case, you will choose one side to assist (you’ve been hired by Dave James OR you’ve been hired by the three Branson brothers).

  • Prepare a Business Valuation Report. 
  • Explain the reasoning for applying any premiums or discounts that other business valuators might use.
  • Discuss limitations, if any, in your report.

Given that Branson Trucking possesses a large amount of tangible assets, an asset-based approach can provide a baseline valuation. This method is able to compute the company's net asset value by adding the fair market value of its assets and subtracting liabilities. 

Keeping this information in mind, the highlighted information provided in the scenario is as follows: 

Total Assets (Fair Market Value): $10,500,000

Total Liabilities: $5,100,000

Net Asset Value: $5,400,000

Net Income (2020): $1,172,000

Retained Earnings: $2,065,000

Application of Premiums and Discounts

Control Premium: A control premium is applied to reflect the value of having a controlling interest in the company. This premium can be  justified if Dave James plans on implement a variety changes that could then enhance the company's value after the change of ownership. 

Minority Discount: On the other hand, if the change in ownership involves purchasing a minority stake, a discount may be required in order to account for the lack of control over the company's decisions and decision making process 

Marketability Discount: A discount due to the lack of marketability could be applied due to the fact that Branson Trucking is a privately held company, and its shares have not yet reached the level in which they are publicly traded.

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