After listening to the attached lesson (video) and keeping in mind either one of the following options: a) Your Operations & Supply Chain created/ virtual business OR, b) Any business that you have worked with in your career After selecting either a or b, please post answers to the following questions: 1) How would you determine the capacity of your business and measure its efficiency. Use an example to illustrate. 2) How can you reach economies of scale in your business/ company and how? 3) What other element of capacity planning (described in video) would you consider for your business and why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After listening to the attached lesson (video) and keeping in mind either one of the following options:

a) Your Operations & Supply Chain created/ virtual business OR,

b) Any business that you have worked with in your career

After selecting either a or b, please post answers to the following questions:

1) How would you determine the capacity of your business and measure its efficiency. Use an example to illustrate.

2) How can you reach economies of scale in your business/ company and how?

3) What other element of capacity planning (described in video) would you consider for your business and why?

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