After assessing the potential within an industry, an overall organizational strategy must be developed, including some basic choices of the primary basis for competing. In doing so, priorities are established among FIVE characteristics. Using examples Discuss these characteristics

Purchasing and Supply Chain Management
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ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
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After assessing the potential within an industry, an overall organizational strategy must be developed, including some basic choices of the primary basis for competing. In doing so, priorities are established among FIVE characteristics. Using examples Discuss these characteristics

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