An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an exposure quality if at least 1000. Create the LP in Tab #11 Medium Cost Per # Reached Exposure Ad TV 500 Radio 200 Newspape 400 r 10000 3000 5000 Quality 30 40 25
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an exposure quality if at least 1000. Create the LP in Tab #11 Medium Cost Per # Reached Exposure Ad TV 500 Radio 200 Newspape 400 r 10000 3000 5000 Quality 30 40 25
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
Problem 1RQ
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
Transcribed Image Text:An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the
number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an
exposure quality if at least 1000. Create the LP in Tab #11
Medium Cost Per # Reached Exposure
Ad
TV
500
Radio
200
Newspape 400
r
10000
3000
5000
Quality
30
40
25
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