Activity-Based Costing and Customer Profitability Metroid Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities were assigned to individual customers, using the following assumed customer service activities, activity base, and activity rate: Customer Service Activity Activity Base Activity Rate Bid preparation Number of bid requests $420 per request Shipment Number of shipments $90 per shipment Support standard items Number of standard items ordered $30 per std. item Support nonstandard items Number of nonstandard items ordered $180 per non std. item Assume that the company had the following gross profit information for three representative customers:   Customer 1   Customer 2   Customer 3 Revenues   $130,000     $210,000     $180,000 Cost of goods sold   (81,900)     (113,400)     (90,000) Gross profit   $48,100     $96,600     $90,000 Gross profit as a percent of sales   37%     46%     50% The administrative records indicated that the activity-base usage quantities for each customer were as follows: Activity Base Customer 1 Customer 2 Customer 3 Number of bid requests 15 40 60 Number of shipments 25 55 50 Number of standard items ordered 20 35 52 Number of nonstandard items ordered 6 65 85 a. Prepare a customer profitability report dated for the year ended December 31, 20Y8, showing (1) the operating income after customer service activities, (2) the gross profit as a percent of sales, and (3) the operating income after customer service activities as a percent of sales. Prepare the report with a column for each customer. Round percentages to the nearest whole percent. Metroid Electric Customer Profitability Report For the Year Ended December 31, 20Y8   Customer 1 Customer 2 Customer 3 Revenues $ $ $ Cost of goods sold       Gross profit $ $ $ Customer service activities:       Bid preparation $ $ $ Shipment       Support standard items       Support nonstandard items       Total customer service activities $ $ $ Operating income after customer service activities $ $ $ Gross profit as a percent of sales % % % Operating income after customer service activities as a percent of sales % % %

Elements Of Electromagnetics
7th Edition
ISBN:9780190698614
Author:Sadiku, Matthew N. O.
Publisher:Sadiku, Matthew N. O.
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Activity-Based Costing and Customer Profitability

Metroid Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities were assigned to individual customers, using the following assumed customer service activities, activity base, and activity rate:

Customer Service Activity Activity Base Activity Rate
Bid preparation Number of bid requests $420 per request
Shipment Number of shipments $90 per shipment
Support standard items Number of standard items ordered $30 per std. item
Support nonstandard items Number of nonstandard items ordered $180 per non std. item

Assume that the company had the following gross profit information for three representative customers:

  Customer 1   Customer 2   Customer 3
Revenues   $130,000     $210,000     $180,000
Cost of goods sold   (81,900)     (113,400)     (90,000)
Gross profit   $48,100     $96,600     $90,000
Gross profit as a percent of sales   37%     46%     50%

The administrative records indicated that the activity-base usage quantities for each customer were as follows:

Activity Base Customer 1 Customer 2 Customer 3
Number of bid requests 15 40 60
Number of shipments 25 55 50
Number of standard items ordered 20 35 52
Number of nonstandard items ordered 6 65 85

a. Prepare a customer profitability report dated for the year ended December 31, 20Y8, showing (1) the operating income after customer service activities, (2) the gross profit as a percent of sales, and (3) the operating income after customer service activities as a percent of sales. Prepare the report with a column for each customer. Round percentages to the nearest whole percent.

Metroid Electric
Customer Profitability Report
For the Year Ended December 31, 20Y8
  Customer 1 Customer 2 Customer 3
Revenues $ $ $
Cost of goods sold      
Gross profit $ $ $
Customer service activities:      
Bid preparation $ $ $
Shipment      
Support standard items      
Support nonstandard items      
Total customer service activities $ $ $
Operating income after customer service activities $ $ $
Gross profit as a percent of sales % % %
Operating income after customer service activities as a percent of sales % % %
 
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