Activity 2.1. Think of a product/service you want to introduce in the market by accomplishing the New Product/Service template below. NEW PRODUCT / SERVICE TEMPLATE A. What is my product / service? (give your product or service name and state where the idea came from) B. What does my product / service do? (list down all the features or specifications) C. How is it better than other products/services? (state your competitive edge) D. Who will buy the product/service? (state your target market; their market size, location, demographics, psychographics, and behaviors) E. Why will they buy product/service? (state the benefits they will get for the price they will p pay) F. How will the product/service be promoted? (list down marketing activities) G. Who are my competitors?(enumerate direct and indirect competitors)
Activity 2.1. Think of a product/service you want to introduce in the market by accomplishing the New Product/Service template below. NEW PRODUCT / SERVICE TEMPLATE A. What is my product / service? (give your product or service name and state where the idea came from) B. What does my product / service do? (list down all the features or specifications) C. How is it better than other products/services? (state your competitive edge) D. Who will buy the product/service? (state your target market; their market size, location, demographics, psychographics, and behaviors) E. Why will they buy product/service? (state the benefits they will get for the price they will p pay) F. How will the product/service be promoted? (list down marketing activities) G. Who are my competitors?(enumerate direct and indirect competitors)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CAN YOU MAKE THIS ACTIVITY WHICH IS ALL ABOUT ENTREPRENEUR
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