Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
according to mills
ghp would it be considered morally wrong to pay mechanics on commission based on the service or parts they sell?
Expert Solution
Step 1
Ethics refers to the guidelines that can determine if an action is morally wrong or right. It is of prime importance for business organizations as a morally wrong action can damage their reputation, brand image, etc. it has become very important for the firms to stay ethical since the customers are aware now and the ethical behavior of the firm can influence the decision of the customers.
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