ABC Furniture is an export company which do have a big international market. For the first week of June they are due to deliver two container of 40 footer van. The van destination is bound to United States. Travel time for the cargo is 45 days and the weather condition is different wherein the place destination the USA is in autumn weather already . It will affect the cargo in the van which sometimes it affects the color and the wood quality will be also affected of the furniture shipped. So if you are the marketing specialist, how would you deal with this quality issue. Explain it well and how could you make the customer calm down and would not charge the ABC furniture for a damage cost.
ABC Furniture is an export company which do have a big international market. For the first week of June they are due to deliver two container of 40 footer van. The van destination is bound to United States. Travel time for the cargo is 45 days and the weather condition is different wherein the place destination the USA is in autumn weather already . It will affect the cargo in the van which sometimes it affects the color and the wood quality will be also affected of the furniture shipped. So if you are the marketing specialist, how would you deal with this quality issue. Explain it well and how could you make the customer calm down and would not charge the ABC furniture for a damage cost.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ABC Furniture is an export company which do have a big international market. For the first week of June they are due to deliver two container of 40 footer van. The van destination is bound to United States. Travel time for the cargo is 45 days and the weather condition is different wherein the place destination the USA is in autumn weather already . It will affect the cargo in the van which sometimes it affects the color and the wood quality will be also affected of the furniture shipped. So if you are the marketing specialist, how would you deal with this quality issue. Explain it well and how could you make the customer calm down and would not charge the ABC furniture for a damage cost.
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