A. With the aid of examples explain how the concept of market forces could be important in describing entrepreneurial behaviour. B. Discuss the four ways that the business model generation canvas helps entrepreneurs.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A. With the aid of examples explain how the concept of market forces could be important in describing entrepreneurial behaviour.

B. Discuss the four ways that the business model generation canvas helps entrepreneurs. 

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