a. Identify and explain the policy followed by ‘Home Creations Ltd.’ to run their stores successfully. b. Also, give any three points highlighting the importance of the approach followed as identified in part (a) of the question.
1. Home Creations Ltd is a well-known chain of large department store offering various types of products under one roof. The company owns fifty stores in various parts of the country. Each store is placed under the charge of a manager who is allowed to rim their stores autonomously by deciding about the products which may be promoted, the appointment of staff, ways to handle customer complaints etc. As these managers have a deeper knowledge of the local situations, it enables them to take these decisions effectively keeping in view the local circumstances and consumers’ needs. This approach helps to improve customer service and at the same time serves to boost morale and increase the job satisfaction of the store managers as it empowers them to innovate and use their initiatives.
a. Identify and explain the policy followed by ‘Home Creations Ltd.’ to run their stores successfully.
b. Also, give any three points highlighting the importance of the approach followed as identified in part (a) of the question.
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