Answered: a. Discuss the approaches to marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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a. Discuss the approaches to marketing decisions?

b. Choose a locate and an international organization, and identify and explain the approach(s) they are currently using?

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There are various approaches to marketing and decison making in marketing which explains mechanism and working of marketing.

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Follow-up Question

There are currently three (3) approaches to marketing decisions are :

Marketing Concept Approach, Systems Approach, Environmental Approach

Question

Choose a local and an international organization, and identify and explain the approach(s) they are currently using.

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