A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer lifetime value to determine the importance of each customer. Use a 7 percent discount rate. Avg. Annual Sales Avg. Profit Margin Customer A: Customer B: $26,500 $14,000 Do not round intermediate calculans. Round your answers to the nearest dollar. 25% 15% NPV (Customer A): $ NPV (Customer B): $ What do you recommend? -Select- is more important. Expected Lifetime 11 years 7 years
A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer lifetime value to determine the importance of each customer. Use a 7 percent discount rate. Avg. Annual Sales Avg. Profit Margin Customer A: Customer B: $26,500 $14,000 Do not round intermediate calculans. Round your answers to the nearest dollar. 25% 15% NPV (Customer A): $ NPV (Customer B): $ What do you recommend? -Select- is more important. Expected Lifetime 11 years 7 years
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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Transcribed Image Text:A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use
customer lifetime value to determine the importance of each customer. Use a 7 percent discount rate.
Avg. Annual Sales
Avg. Profit Margin
Customer A:
Customer B:
$26,500
$14,000
Do not round intermediate calculans. Round your answers to the nearest dollar.
NPV (Customer A): $
25%
15%
Expected Lifetime
11 years
7 years
NPV (Customer B): $
What do you recommend?
-Select-
is more important.
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