Imagine that you want to launch a new business selling a smartphone app. You make the following assumptions about your costs and revenue. The expected average selling price = $7. Estimated fixed costs = $75,000 (this is enough to cover your salary and pay for a small office). These costs will not change with the number of apps sold. Variable costs = $0.50 (these are the transaction fees you need to pay on each sale). (1) Armed with this information, calculate the break-even point in units: (2) To earn a profit of 5%, how many units do you need to sell? (3) What if you were able to reduce the estimated fixed cost to $65,000, what would your new break-even be in units? (4) What if you missed the mark on variable costs and the actual variable costs are $1.15, what would your break-even be in units?

FINANCIAL ACCOUNTING
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ISBN:9781259964947
Author:Libby
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Chapter1: Financial Statements And Business Decisions
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Break-even Analysis Example

Imagine that you want to launch a new business selling a smartphone app. You make the following assumptions about your costs and revenue.

  • The expected average selling price = $7.
  • Estimated fixed costs = $75,000 (this is enough to cover your salary and pay for a small office). These costs will not change with the number of apps sold.
  • Variable costs = $0.50 (these are the transaction fees you need to pay on each sale).

(1) Armed with this information, calculate the break-even point in units:

(2) To earn a profit of 5%, how many units do you need to sell?

(3) What if you were able to reduce the estimated fixed cost to $65,000, what would your new break-even be in units?

(4) What if you missed the mark on variable costs and the actual variable costs are $1.15, what would your break-even be in units?

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