(a) Suppose no exclusive contract has been signed. Derive the equilibrium prices, profits and consumer surplus if (i) the entrant enters and (ii) the entrant does not enter. (b) Give the minimum amount î the incumbent has to pay to induce the buyer to accept the exclusive contract. Give the maximum amount the incumbent is willing to pay for an exclusive contract. Compare and i and explain - in 5 to 7 sentences - the overall outcome of the game.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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Consider a market with an incumbent firm, a potential entrant and a buyer with demand
D(p) = 180 - p.
Suppose the potential entrant is more efficient than the incumbent. The entrant has a unit
production cost of $10 whereas the incumbent has a cost of $20 per unit. However, the
entrant has to pay an entry cost of F = 500. Before entry, the incumbent can propose the
buyer to sign an exclusive contract in exchange of a payment t to the buyer. An exclusive
contract prevents the buyer to purchase from the entrant. The timing is as follows:
1. Incumbent offers buyer exclusive contract with payment t
2. B accepts or rejects
3. E decides to enter or not
4. active firms name price to B
5. B chooses supplier (respecting exclusive contract if in place)
(a)
Suppose no exclusive contract has been signed. Derive the equilibrium
prices, profits and consumer surplus if (i) the entrant enters and (ii) the entrant does not
enter.
(b)
Give the minimum amount the incumbent has to pay to induce the buyer
to accept the exclusive contract. Give the maximum amount the incumbent is willing
to pay for an exclusive contract. Compare and t and explain - in 5 to 7 sentences - the
overall outcome of the game.
Transcribed Image Text:Consider a market with an incumbent firm, a potential entrant and a buyer with demand D(p) = 180 - p. Suppose the potential entrant is more efficient than the incumbent. The entrant has a unit production cost of $10 whereas the incumbent has a cost of $20 per unit. However, the entrant has to pay an entry cost of F = 500. Before entry, the incumbent can propose the buyer to sign an exclusive contract in exchange of a payment t to the buyer. An exclusive contract prevents the buyer to purchase from the entrant. The timing is as follows: 1. Incumbent offers buyer exclusive contract with payment t 2. B accepts or rejects 3. E decides to enter or not 4. active firms name price to B 5. B chooses supplier (respecting exclusive contract if in place) (a) Suppose no exclusive contract has been signed. Derive the equilibrium prices, profits and consumer surplus if (i) the entrant enters and (ii) the entrant does not enter. (b) Give the minimum amount the incumbent has to pay to induce the buyer to accept the exclusive contract. Give the maximum amount the incumbent is willing to pay for an exclusive contract. Compare and t and explain - in 5 to 7 sentences - the overall outcome of the game.
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