A Starbucks and Dunkin' compete for coffee customers on Cooper Street near UTA. Each can sell a large coffee for either $1 or $2 with 60% of the price being profit. It is expected that 2000 large coffees will be bought by UTA students per month at the two coffee shops and 1000 per month by non-students. Students choose the shop with the most inexpensive coffee if possible. If the prices are the same, students are equally likely to choose either coffee shop. Non-students are always equally likely to choose either coffee shop. The goal of the coffee shops is to maximize profit for large coffees (and thereby all coffee, they hope). What are the PROFITS per month for both Starbucks and Dunkin' when Starbucks charges $1 and Dunkin' charges $2? It might be useful to consider these profits as payoffs in a two-person game for the strategies ($1,$2). O $1500 for Starbucks, $600 for Dunkin' O $2000 for Starbucks, $1000 for Dunkin' $2500 for Starbucks, $1000 for Dunkin' O $1200 for Starbuck, $600 for Dunkin'
A Starbucks and Dunkin' compete for coffee customers on Cooper Street near UTA. Each can sell a large coffee for either $1 or $2 with 60% of the price being profit. It is expected that 2000 large coffees will be bought by UTA students per month at the two coffee shops and 1000 per month by non-students. Students choose the shop with the most inexpensive coffee if possible. If the prices are the same, students are equally likely to choose either coffee shop. Non-students are always equally likely to choose either coffee shop. The goal of the coffee shops is to maximize profit for large coffees (and thereby all coffee, they hope). What are the PROFITS per month for both Starbucks and Dunkin' when Starbucks charges $1 and Dunkin' charges $2? It might be useful to consider these profits as payoffs in a two-person game for the strategies ($1,$2). O $1500 for Starbucks, $600 for Dunkin' O $2000 for Starbucks, $1000 for Dunkin' $2500 for Starbucks, $1000 for Dunkin' O $1200 for Starbuck, $600 for Dunkin'
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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